Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...
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Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
's version of the sport. Amid growing concerns that FIFA is tarnishing the beautiful game, a British ...
Visa and Emirates join sponsor disquiet over Fifa sleaze claims
01 Jun 2011 | by Ben Bold
that are currently surrounding the administration of the sport. "We hope that these issues will be resolved as soon as possible and the outcome will be in the interest of the game and sport in general." Four ...
VisitBritain forced to withdraw global poster campaign after typo
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and Sport (DCMS), has been forced to withdraw part of its activity in the US after someone spotted a typo
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...
VisitEngland launches iPhone app
19 May 2011 | by Loulla-Mae Eleftheriou-Smith
"technical function" that should remain independent, according to the Department for Culture, Media and Sport. ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...
Sky Sports and ESPN sign Scottish football deal
22 Nov 2011 | by Maisie McCabe
ESPN and Sky Sports have signed a £80m five-year deal with the Scottish Clydesdale Bank Premier.... The rights to broadcast the SPL were held by defunct sports broadcaster Setanta until 2009, when Sky Sports ... with excellent coverage of their league." Sky Sports has had a relationship with Scottish football ...
M&S and Sainsbury's back PM's GREAT campaign
23 Sep 2011 | by Sara Kimberley
Led by the Department for Culture, Media and Sport (DCMS), the campaign has a target of attracting 1bn in Olympic business spending and bringing four million visitors to the London 2012 Olympics. The Prime Minister said: "This campaign is simple. There are so many great things about Britain and we want ...
VisitEngland lines up £10m 'pride' ad campaign
20 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
-allocated last week by the Department for Culture, Media and Sport (DCMS). Both VisitEngland and DCMS said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
