Twitter rolls out first wave of UK brand pages
02 Feb 2012 | by Sarah Shearman
Sports game, while Sky has a page for its Sky HD service, promoting the customer service it offers ...
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Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... events and sports. They founded, literally, a movement . So what I like about both ...
Samsung in search for Olympic bloggers
02 Apr 2012 | by Matthew Chapman
to motivate people to get behind projects. Sunny Hwang, vice-president and head of global sports marketing ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
in the chart. After viral success with his H M bodywear ad, the international sports superstar rejoined ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
8. ESPN 'it's not crazy, it's sports' by Wieden+Kennedy, New York 2,918 shares this week All ...
My Media Week: Mark Middlemas
04 Apr 2012 | by Mike Fletcher
for my early morning fix of news and sport. I take breakfast with Natalie Yorke, London's new business ... friend at Facebook before proceedings start. Friday As a serious sports enthusiast, I always make an effort to get Sport magazine on the Friday commute. I also have a play with the new Draw ...
Sky Media could sell Zeebox ads against BBC shows
17 Jan 2012 | by Maisie McCabe
and other Zeebox partnerships with sporting competitions it does not have the rights for, and will be able ...
Bolt becomes Branson in Virgin Media speed spoof
13 Jan 2012 | by Sara Kimberley
The 'Keep Up' campaign by DDB UK features Bolt, the fastest man in the world, sporting a blonde goatee beard in Branson's office and attempting to convince viewers he is the Virgin boss. Much to his frustration, he is interrupted by the real Branson, who tries to get into the office. Bolt is then seen ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
7. ESPN 'it's not crazy, it's sports' by Wieden+Kennedy, New York 81,287 shares this week All ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
