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Betfair to knock rivals for the first time in campaign

last year, Betfair radically overhauled its sport sponsorship activities by introducing four brand ...

VisitBritain and DCMS in £25m global tourism push

and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over...for culture, Olympics, media and sport said: "We are taking the fight for the tourist pound right to our ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London....hashtag. Sam Fowler, creative solutions executive, Vizeum, said: "Working with TalkSport and Sport ... to this project and are looking forward to hearing and seeing the results come Friday." The ad sales for Sport ... Bullok and commercial director Kurt Edwards. Kevin O'Byrne, advertising manager, Sport magazine, UTV ...

Krow wins pan-European Le Creuset account

's "adventure equipment" campaign achieved six entries in the D AD Annual . McIntosh said: "Krow stood out ...

Sport - Lady jockeys put on the ultimate show

A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke.

Brand Health Check: Fitness First

in its business assets, both tangible and intangible. New equipment, facilities and refurbishments ... maintained equipment, poor customer service, showers closed at peak times and a lack of management ...

On the Agenda: Call for action on hip implants

or play sports because it allows for greater mobility. The campaign Paula Bridge, Ralli's head ...

Soft Bowl 2012

that promoted rules and safety equipment, and a healthy chunk of the ads flaunting a baby or a dog, this Super ...

Mirror Online relaunch offers closer integration with Facebook

to the overhaul is the Mirror's group of star writers, such as sports columnists Oli Holt and retired boxer Barry ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

players and win a trophy for the long-suffering Toon army. I'd also change the name of the Sports Direct ...

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