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Consumer PR: Targeting the next generation

02 Jul 2004

be adapted to other sports and activities across the Frosties brand. FUTURE PR STRATEGIES: No change ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

. It was a good spread, quite dramatic.' Zoo sports editor Matt Mason was taken to Madrid for the premiere ...

CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness

17 Aug 2001 | by BEN BOLD

the campaign to the UK where angling is the country's most popular participation sport. Objectives ...

CAMPAIGNS: Product Launch - Flipside site debuts with Bastion stunt

16 Mar 2001 | by BEN BOLD

and electronic equipment. Objectives To generate mass media coverage for Flipside among casual ...

Lucozade turns to RED for Sport drink accessibility

01 Dec 2000 | by JENNIFER WHITEHEAD

The RED Consultancy has been hired by SmithKline Beecham to handle its Lucozade Sport brand ... for the Lucozade Sport work. RED has a brief to promote the brand to consumers and the trade. Lucozade Sport is designed to be complementary to exercise. It targets people participating in sport at every level - from ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

29 Sep 2000 | by STEPHEN ARMSTRONG

coming to the attention of the PR industry, but in many cases they aren t equipped to deal with a site ...

OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds

22 Sep 2000

brand interest. Lots of kids have been introduced to the sport, but I'm not sure enough rugby is being ... . In this respect, football is an enormous sport and rugby isn't.' Giles Morgan, Craigie Taylor International ... sports is the level of press coverage and glamour; that's where the celebrity side grows from ...

Granada hands web sites’ trade PR to Propeller

17 Mar 2000 | by GIDON FREEMAN

Street and This Morning with Richard and Judy. The remit also covers sports sites such as ITV-F1 ...

McDonald’s UK reviews internal comms position

10 Mar 2000 | by ADAM HILL

community programme; the Red Consultancy works on sports marketing support; The Communications Group ...

CAMPAIGNS: Weekly Web Watch - Death row does it again for Benetton

10 Mar 2000 | by SIMON CREASEY

the innocent do you have a hero in sport? , to the more probing have you ever been in love? , and how ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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