Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading alternative sports lifestyle brands.
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Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead of the forthcoming Olympics marketing blackout period.
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
National sports organisations need "robust structures in place" to ensure they have sponsors after the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA).
Whitehouse Consultancy appointed to fight VAT on sports drinks
10 Apr 2012 | by Matt Cartmell
The Whitehouse Consultancy has been appointed by a newly formed alliance of sports nutrition businesses and consumer groups to lead a campaign against the introduction of VAT on some sports nutrition drinks.
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
The Times, the News International-owned newspaper, is to sponsor the 'Sky Sports News at Ten' from tomorrow (6 April) in a bid to showcase the breadth of its sports coverage.
Kevin Alavy steps up as MD of Initiative's sports intelligence unit
28 Mar 2012 | by Nick Batten
Initiative has promoted its futures sports and entertaiment director Kevin Alavy to the newly created role of managing director of the division.
Daily Diary - Sports Relief
26 Mar 2012
Social media agencies may be used to a quick pace but it's a shame the same can't be said for their staff.
Sports kit supplier Under Armour calls in PrettyGreen
19 Mar 2012 | by Alec Mattinson
The new US kit sponsor of Tottenham Hotspur has hired PrettyGreen to lead the brand's PR in the UK.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
