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Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

if they thought it was appropriate for brands to sponsor cultural, sporting and music events, around 40% agreed ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

. The proposition is built around appointment viewing; the Britain s Got Talents and major sports fixtures ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

s take the tablet first: it will not just change how we view the Olympics, but sport per se . It will redefine our consumption habits, as watching sport on the go becomes a realistic option, rather than ... through its site. But this time the primary benefit may be setting one s own sporting agenda as a way ...

Think BR: Making the most of Euro 2012 sponsorship

23 May 2012 | by Jamie Robertson

season, I can t help but look forward to the next major sporting extravaganza. No, not the Olympics ... to have a poor fit with a sporting property can overcome this barrier through longevity, and the spend ... of sport, particularly football. Again, being a supporter of both the Olympics and the Euros ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

25 Apr 2012 | by Simon S Kershaw

sporting event. In essence, the message is go to the GetAheadoftheGames.com website and hope that your ...

Profiling the young and active in Britain

20 Apr 2012 | by Kantar Media

Forty four percent of 11-19 year olds claim sport is a big part of their social life, according...trend in British 7-19 year olds attitudes to sport: the proportion of those who prefer to be active ... because awareness of the link between sport and being healthy is on the increase. In the last four years the number of 7-19 years olds who agree that sport is important to keep healthy has increased ...

Think BR: Olympic turnaround - Connecting with customers

18 Apr 2012 | by Michael Payne

of the Olympics is passion. "People are passionate about the Games," is how Coke sports marketing boss Scott ... ,000 visitors, to themed sporting attractions that give families the chance to try out different Olympic sports ... , offering free burgers for sports depicted on the cards that match Australian gold medal winning events ...

Trading places: this week's people moves

30 Mar 2012 | by Staff

has promoted its futures sports and entertainment director Kevin Alavy to the newly created role of managing director of the division. As managing director of Initiative, Futures Sport + Entertainment (FS ...

New communities and the value of conversations

28 Mar 2012 | by Paul Selby

and sports teams (70%) playing and performing music (58%), people who they attend school or college with (56 ...

Tapping into the upmarket tablet user

19 Mar 2012 | by Kantar Media

month on clothes compared to 38, 26 on skincare compared to 15 and 24 on spectator sports events vs ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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