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Capital One Cup 'will help brand stand for opportunity'

the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media agency Starcom with Sports Revolution. Activation has been entrusted to sports sponsorship specialist ...

Relentless recruits Professor Green as brand ambassador

-up from sports to music by bringing in urban music artist Professor Green.

Nike puts Umbro up for sale

The sports manufacturing giant has also put leather goods retailer Cole Haan on the block. Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football ... in the world's most popular sport and the world's biggest football market. With its close links to The Football ...

Sainsbury's squares up to M&S for summer marketing face-off

that highlights its grassroots involvement with the season's upcoming royal and sporting events, instead of just

Tourist numbers to dip before Olympic boost

. This then became pulled into the Department for Culture, Media and Sport's (DCMS) 'Great' campaign, which gave a ...

GB Paralympic football team to miss out on medal because of lack of sponsor

-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ... receives from the FA. Disabled sports receive different levels of funding from UK Sport. For example ...

Brand Manager of the Week: Andy Irving

have? Most sports I love running, football, surfing, snowboarding then hanging out with mates ...

National Lottery promotes its 'genuine' Olympic contribution

support for elite sport would make it stand out from official sponsors. Duncan, the former Channel 4 ...

West Brom replaces Bodog with Zoopla

The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand begins on June 1 and will run at least until the 2014/2015 season. The move marks Zoopla's first major foray into sport sponsorship ...

Nivea signs Euro 96 team mates for skincare push

's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.