Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish
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Private View: Dave Trott and Sarah Golding
24 May 2012
of sporting glory, it couldn't have been that simple persuading the BBC to use a high-tech animated approach ...
Things we like
24 May 2012
Hot on the heels of winning Best Sports Programme at the Sony Radio Academy Awards, talkSPORT is pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport. In a deal with Ocean Outdoor, live talkSPORT sports bulletins will be simultaneously displayed through ...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
the next six months, including an official launch on 29 June. The sports simulation game will feature 45 ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
to spend more time on the sports field and less listening to music. The reluctant athlete was Simply Red ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company ... of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director at athlete management company Umbrella Sports Marketing Management, and Rupert Pratt, managing director ...
Ryder Cup appoints Grayling to handle international comms
23 May 2012 | by Matt Cartmell
The agency will handle comms in the run up to and during the major sporting event at the Gleneagles Hotel in Perthshire, Scotland, in September 2014. The appointment was made following a pitch ... : As one of the world s premier sporting events we believe that The Ryder Cup s reputation and appeal can ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
season, I can t help but look forward to the next major sporting extravaganza. No, not the Olympics ... to have a poor fit with a sporting property can overcome this barrier through longevity, and the spend ... of sport, particularly football. Again, being a supporter of both the Olympics and the Euros ...
Liverpool FC PR manager Craig Evans latest to leave club
22 May 2012 | by Sara Luker
Cotton left the club, and has been replaced by former US Sports Illustrated journalist Jen Chang ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
, as Samsung attempts to drive home its role as wireless communications equipment sponsor of London 2012 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
