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Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ... Publishing (Random House Group) AUTHORS' PROFILE Stefan Olander is vice-president of digital sport ...
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
by using TV ads to prompt punters to bet on live sporting events. Heineken is one of the first major ...
focused review section and the football pages were expanded into a 24-page Sport on Sunday pull ...
- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...
. ( Media Week ) Shamed sport pundits Richard Keys and Andy Gray , the football duo who left Sky ...
team of Sky Sports Magazine 1995 Ad manager, Wine Spirit, Wilmington 1995 Ad manager, What Car ...
business. After all, it has a well-oiled infrastructure in place, spanning vans, equipment and trained ...
packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...
Screenvision, a joint venture between ITV and Thomson, a provider of technology services and equipment to the media and entertainment industries, has more than 15,000 cinema screens across the US. ITV has been looking to sell the business for over a year, as it continues to offload its non ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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