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British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

and Health has accused the company of using sponsorship of music festivals, sporting events, celebrity ...

Nivea signs Euro 96 team mates for skincare push

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

11 May 2012 | by Loulla-Mae Eleftheriou-Smith

two planned bursts of activity. "Vinnie has been a great sport and has given us lots of fantastic ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...

Welsh rugby stars soften up with Dove Men+Care partnership

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

actor Isaiah Mustafa. Unilever claims that the current sports tie-up for the Dove brand demonstrates ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

17 Apr 2012 | by Noelle McElhatton

sponsorship is proof of the value it adds away from big ticket sports events like the Olympics ... , not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...

John Lewis to open dedicated Olympic shops

10 Apr 2012 | by John Reynolds

is the official retailer of London 2012 and, within its London 2012 stores, will sell mugs, clothes, sports equipment, homeware and jewellery. Some of the products will be exclusive to the deparment store. As part ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... events and sports. They founded, literally, a movement . So what I like about both ...

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