Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
, Ketchum (New York/Atlanta) 1995: US PR manager, then global sports comms manager and marketing comms ...
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Chinese telco ZTE appoints AxiCom
19 Aug 2005
SHENZHEN: China's biggest telecoms equipment maker, ZTE Corporation, has hired London agency AxiCom...The company, which makes and sells network equipment including mobile terminals, has briefed AxiCom to provide strategic advice at both group level and to the company's network of agencies. ZTE has previously relied on country-based agencies for external comms support. ZTE's main competitor ...
Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation
03 Sep 2004 | by Lynne Roberts
, industry and lifestyle press. Desk-side briefings were arranged with the consumer tech, sports and trade ... Adams provided celebrity endorsement. One-day briefings were arranged with key consumer and sports ...
Media Analysis: Mobile mags aim for higher quality
13 Aug 2004
in terms of fitting in with Orange and it has to be non-competitive,' he says, listing sport, music ...
Youth Marketing: Mobile mania
16 Jul 2004
and sport from ITN and Sky respectively. One of the most effective way to connect with a youth audience ...
TECHNOLOGY: Mobile Evolution
14 Nov 2003 | by Mark Johnson
equipped with camera mobiles to transmit pictures of victims from the scene of accidents over a high ...
Profile: William Ostrom, The Number
10 Oct 2003 | by Tom Williams
sports quiz They Think It's All Over (PRWeek, 3 October), sealed their cult status. One hiccup was that ...
CAMPAIGNS: Youths led to salivate over new handset - Consumer PR
09 May 2003 | by Robert Gray
and approval. 'It's easy for marketers to go down the obvious route of music and sport,' says BlueberryFrog ...
Bluetooth comms targets mass market
04 Apr 2003 | by Justen Vernon
service providers and consumer electronics equipment-makers. Porter Novelli also has plans to build ...
CAMPAIGNS: Bad press for 3's focus on special date - Consumer PR
04 Apr 2003 | by Ian Evans
video calls or watch live sports coverage. They instead had to 'pre-register' for the phones, which ... sports coverage from their own phone - new technology that had to be explained and sold to the media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
