01 Jun 2012
| by Daniel Farey-Jones
the competition."
The deal was negotiated with the Football League by SMG Sports, part of Capital One's media agency Starcom with Sports Revolution. Activation has been entrusted to sports sponsorship specialist ...
15 May 2012
| by Sara Luker
alternative sports lifestyle brands....categories, ranging from fashion to sports drinks.
Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
09 May 2012
| by Alec Mattinson
, including Good Relations, Teamspirit, tech agency Harvard and sports PR and marketing specialist Fast Track ...
are expected to show good growth . Industry observers expect Chime to continue its heavy investment in sports ...
that it is pursuing a 'transition strategy' from being a PR specialist to being a 'communications and sports marketing ...
25 Apr 2012
| by Staff
.
Citibet has already landed advertising from the major bookmaking companies Coral, Betfair, Sporting Index ...
25 Apr 2012
| by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...
22 Mar 2012
| by Alec Mattinson
they really value - such as sport and showbiz - for free then why part with 45p a day for the privilege ...
14 Mar 2012
| by Helen Edwards, PPA, Business columnist of the year
isn't especially creative or even totally original: sports fans have been painting faces for years and ...
20 Feb 2012
| by Alec Mattinson
and Sport, where he was a special adviser to Virginia Bottomley. ...
12 Jan 2012
| by Alex DeGroote
for the economy. As an aside, our own professional interest has been drawn to agencies that are exposed to sports marketing specifically (such as Chime). We see sports marketing as having good, international growth drivers well beyond this year.
If commercial media should benefit from big sports events in 2012 ...
11 Jan 2012
| by Danny Rogers
picture of RBS boss Stephen Hester sporting full hunting gear. The headline points out he is due a huge ...