Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports...Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
After three years of development, lingerie company Panache was ready to unveil its first sports bra...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale: June-November 2011 Budget: 20,000 Objectives To establish the Panache sports bra as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
is trying to bring something to the Olympics that is relevant to teenagers by fusing music and sport ... marketing director Sheila Mitchell said: 'The aim of the new youth strategy is to better equip young people ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
, is capitalising on its 'Made in the UK' credentials. Even though it is a US company, the sports shoe brand has a ...
WCRS lands Safestore advertising account
12 Apr 2012 | by Katherine Levy
've found a partner we think well-equipped to help us exceed our big ambitions." Rick Hirst, the client ...
FitFlop turns to The Brooklyn Brothers in bid to move into fashion
29 Mar 2012 | by John Owens
about using the trend of sports luxe, which is about bringing more sporting elements into what you re ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... events and sports. They founded, literally, a movement . So what I like about both ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
