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News Brief: Spreckley called in

campaign targeting IT directors. QLogic's storage and controller chips are used inside office IT equipment.

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

imaging equipment and finance. Last September, GE's illustrious CEO Jack Welch stepped down ... and has branched out into other areas of technology and communications such as networking equipment ... and ongoing sponsorship of sports such as Formula 1, Marlboro remains an evocative brand and a US icon ...

CAMPAIGNS: Edelman and Microsoft aid 2002 Games - Sponsorship Launch

it needed to appeal to sports media. Edelman also provided Microsoft with media training ... through loud and clear; from The Guardian 'Manchester gets Microsoft boost' to BBC Sport's 'Microsoft ...

INTERNATIONAL: BOHC briefed to upgrade Oracle profile in Ireland

. Oracle joins British Airways, mobile phone operator Eircell and the Irish Sports Council on BOHC's client ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

which provide clearer information, or make them stop buying new computer equipment altogether out ... telephones and few realised that equipment, such as franking machines, photocopiers, burglar alarms, air ...

BORDER LINES: Silicon challenge for Marshall

for Silicon Graphics, the company best known for computing equipment used to create special effects in hit...CALIFORNIA: Subaru of America has lost 11-year company PR veteran Richard Marshall to head PR for Silicon Graphics, the company best known for computing equipment used to create special effects in hit movies such as Jurassic Park. Marshall joins SG s 15-strong PR staff this week, assuming the title ...

Stop Press: Bullingham joins Craigie Taylor in senior role

Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He...Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He joins from Marketing Activity, and brings United Airlines sponsorship account with him. The agency has also won the global marketing and PR for computer monitor manufacturer LG Flatron s entry ...

GTech is lacking PR staff after Young’s departure

National Lottery equipment manufacturer GTech has been left with no full-time PR staff in the UK...National Lottery equipment manufacturer GTech has been left with no full-time PR staff in the UK, just two months before a decision is due on the allocation of the next franchise. PR co-ordinator Victoria Young left the company this week to join the corporate department of Ketchum as an account ...

PC games player chooses Bastion to raise its profile

PC gaming PR specialist Bastion has been appointed by Sports Interactive, the software development...PC gaming PR specialist Bastion has been appointed by Sports Interactive, the software development team behind the best-selling Championship Manager games. Championship Manager is a football management simulator. The latest release, Season 99/00, was the UK s best-selling PC game over ...

STOP PRESS: Kazoo builds profile of games developer

Kazoo Communications has been appointed after a three-way pitch to develop the consumer and trade brand profile of software developer Activision. Kazoo senior account handler Justin Crosby will head the account. Upcoming launches include a range of Star Wars titles and US sports ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.