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, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
is trying to bring something to the Olympics that is relevant to teenagers by fusing music and sport ... marketing director Sheila Mitchell said: 'The aim of the new youth strategy is to better equip young people ...
ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ... are promoted to sports fans all over the world. Heineken vows 'responsible' approach Heineken will focus ... and focus on sports with links to drinking occasions. ...
sponsorship is proof of the value it adds away from big ticket sports events like the Olympics ... , not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting
and Paralympics. Speaking at the Global Sports Forum in Barcelona, the Locog chairman said the "libertarian ... such as McDonald's and Adidas have led to "750,000 people playing more sport in the country", citing the example of adiZones, Adidas's new giant outdoor sporting venues. Coe also looked to shed light on some of the most ...
brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...
's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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