Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
if they thought it was appropriate for brands to sponsor cultural, sporting and music events, around 40% agreed ...
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Klipsch to sponsor Peppermint Candy on Jazz FM
01 Jun 2012 | by Maisie McCabe
, well known for their high-end quality audio equipment, and are now planning a major expansion ...
Tourist numbers to dip before Olympic boost
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
. This then became pulled into the Department for Culture, Media and Sport's (DCMS) 'Great' campaign, which gave a ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
with state of the art equipment. But we didn't stop there: we created a partnership with Core Performance ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
alternative sports lifestyle brands....categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
Capitalize to help charity Sail Training International attract sponsors
16 Apr 2012 | by By Hannah Crown
include the Sultanate of Oman. The agency counts Puma Ocean Racing, Skandia Team GBR and youth sports ...
Absolute Radio kicks off Travelodge activity
16 Apr 2012 | by Nick Batten
music, the Queen's Jubilee and sport. Each promotion will reward listeners with trips to London ...
Hit or Miss? British Airways launches airplane-themed pop-up restaurant
05 Apr 2012
Developed by Cake, the restaurant is part of the carrier's 'Great Britons' campaign, which has also seen BA create dove-themed Olympic planes. Under the campaign, hundreds of free flights were offered to promote British talent in fields such as art and design and sport. How I see ...
VisitEngland calls on celebrities to kick start £5m domestic tourism push
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...
Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
the Olympics bid in 2005, a bold target of getting two million more people taking part in sports three times a ... of just 632,000 - with the number of young people aged 16-19 playing sport actually falling. So ... . Relying on a street logo to inspire a generation of young people to take up sport was never going ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
