Letters - ViewPoint - Do not let the media drive theEngland agenda
30 Nov 2007 | by Gary Bradshaw, Sports and gaming director, Splendid
Splendid Communications' sports and gaming director Gary Bradshaw talks about the state
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SPORTS MARKETING: The Forgotten Sports
04 Apr 2003 | by Lexie Williamson
Sports with a niche following could provide a credible and fitting editorial environment for a...Think sports marketing, think football? A third of all sports sponsorship deals struck in 2002 ... and athletics events with these four sports, plus football, attracting 73 per cent of UK sports marketing spend, according to Carat. Statistics such as these illustrate how hard it can be for lesser-known sports to get ...
Sports pitch
12 Feb 1998 | by LISA CAMPBELL
Glasgow-based sports retailer Sports Connection has put its pounds 1m advertising account up...Glasgow-based sports retailer Sports Connection has put its pounds 1m advertising account up for pitch. The shortlist comprises the incumbent, Adpartners, as well as 1576, The Leith Agency, Morgan Partnership, The Glasgow Agency and Levy McCallum. The chain has 26 shops in the UK, 22 of which ...
Sports report
30 Jan 1997
Sport is being transformed by National Lottery money and sponsorship, according to a report...Sport is being transformed by National Lottery money and sponsorship, according to a report by Leisure Consultants. The lottery is providing pounds 250m a year, while the deal with BSkyB is worth pounds 679m to the Premier League over the next four years. ...
Sports sponsorship
01 Aug 2007
with sport. Group4 Securicor and US telecoms firm Vonage, for example, have set up young athlete schemes ... in the UK from the US and Canada,' explains Alex Brown, who manages the Team Vonage account at sports ... Sports and Entertainment, who works on Team Visa. 'Strategically, Visa's support of athletes gives ...
Sports PR: The business of sport
22 Jul 2009 | by Cathy Wallace
Big brands are rubbing their hands together in anticipation of a sports-rich summer. Cathy Wallace...will easily make that back in sponsorship and exploitation of the Ronaldo brand. Sports PR and sponsorship is big business. Andy Sutherden, MD of sports marketing and sponsorship at Hill Knowlton, estimates ... cent of global sponsorship is in sport,' he points out. 'The need for sports PR to become a more robust ...
In the News - JJB Sports and Sports Direct
17 Sep 2009 | by Alec Mattinson
The UK's leading sports retailers are being investigated by the Serious Fraud Office (SFO) for a...of turnover. The news thrusts JJB and Sports Direct back into the spotlight after a summer feud between Sports ... ' there was a probe into JJB's relationship with Sports Direct. Who are the PR players? JJB uses Maitland for its financial PR. Sports Direct uses FD as its retained financial agency and Ashley himself has ...
SPORTS MARKETING: MY SPORTING LIFE
15 Aug 2003
One needs news about Arsenal, one is the new Statto and the other is a Tour fan. Three sports...) watching the game is a good substitute. Sky Sports News is another mainstay and six-year-old Gooner Tom and I check Good Morning Sports Fans at 7am. I also think The Premiership on ITV is a lot better than ... , ZenithOptimedia My daily intake of sports information is vast and varied. Devouring the Monday sports sections ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
