Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
. It was a good spread, quite dramatic.' Zoo sports editor Matt Mason was taken to Madrid for the premiere ...
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Consumer PR: Targeting the next generation
02 Jul 2004
be adapted to other sports and activities across the Frosties brand. FUTURE PR STRATEGIES: No change ...
CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness
17 Aug 2001 | by BEN BOLD
the campaign to the UK where angling is the country's most popular participation sport. Objectives ...
Lucozade turns to RED for Sport drink accessibility
01 Dec 2000 | by JENNIFER WHITEHEAD
The RED Consultancy has been hired by SmithKline Beecham to handle its Lucozade Sport brand ... for the Lucozade Sport work. RED has a brief to promote the brand to consumers and the trade. Lucozade Sport is designed to be complementary to exercise. It targets people participating in sport at every level - from ...
OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds
22 Sep 2000
brand interest. Lots of kids have been introduced to the sport, but I'm not sure enough rugby is being ... . In this respect, football is an enormous sport and rugby isn't.' Giles Morgan, Craigie Taylor International ... sports is the level of press coverage and glamour; that's where the celebrity side grows from ...
Granada hands web sites’ trade PR to Propeller
17 Mar 2000 | by GIDON FREEMAN
Street and This Morning with Richard and Judy. The remit also covers sports sites such as ITV-F1 ...
McDonald’s UK reviews internal comms position
10 Mar 2000 | by ADAM HILL
community programme; the Red Consultancy works on sports marketing support; The Communications Group ...
CAMPAIGNS: Weekly Web Watch - Death row does it again for Benetton
10 Mar 2000 | by SIMON CREASEY
the innocent do you have a hero in sport? , to the more probing have you ever been in love? , and how ...
Satterthwaite appointed as first Bell Pottinger CEO
15 Oct 1999 | by JULIETTE GARSIDE
Financial, Bell Pottinger Public Affairs, consumer shop Green Moon, sports marketers Michael Humphreys ...
Diary: London feels the force as the latest episode of bra wars hits the streets
03 Sep 1999 | by JULIETTE GARSIDE
sporting an ordinary bra, to demonstrate Ultimo s cleavage-enhancing capacity. To support Ultimo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
