National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
support for elite sport would make it stand out from official sponsors. Duncan, the former Channel 4 ...
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Tourist numbers to dip before Olympic boost
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
. This then became pulled into the Department for Culture, Media and Sport's (DCMS) 'Great' campaign, which gave a ...
BMW 'Ultimate Track' by Dare
28 May 2012
The app is a driving game that enables gamers to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be free to download from the Apple App Store and Android Market from 23 May. Gamers can select from three models to drive: luxury, sport and modern ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012...The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... . Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca ...
Carlsberg 'fan academy' by Fold7
14 May 2012
, entertainment and other sports and encouraged to go that extra mile to "give their all for England ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
A TV ad, Fan Academy , created by Fold7, will launch on Saturday morning (12 May) during 'Soccer Am' on Sky Sports. The light-hearted campaign shows England fans physically and mentally being put through their paces at the 'Fan Academy', by a stream of famous faces such as Stuart Pearce, Brian Blessed ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
8. ESPN 'it's not crazy, it's sports' by Wieden+Kennedy, New York 2,918 shares this week All ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
's sports' by Wieden+Kennedy, New York 19,240 shares this week All time: 138,432 shares ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
