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SapientNitro wins McLaren digital business

of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market. Last year, the company launched its first high-end road sports car, the MP4-12C, in 18 countries with a ...

British American Tobacco seeks digital shop for new luxury range

and Health has accused the company of using sponsorship of music festivals, sporting events, celebrity ...

BetVictor appoints VCCP for creative

offers an online casino experience as well as sports betting. The company was founded in 1946 ...

Guinness seeks agency for direct and digital business

the best nights out were. It then split into four sections pubs, gigs, comedy and sports suggesting ...

Things we like

Hot on the heels of winning Best Sports Programme at the Sony Radio Academy Awards, talkSPORT is pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport. In a deal with Ocean Outdoor, live talkSPORT sports bulletins will be simultaneously displayed through ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

to spend more time on the sports field and less listening to music. The reluctant athlete was Simply Red ...

Things we like

with Best Sports Programme, while Global Radio's Classic FM won the Special Award. Vintage TV putting ...

On the Campaign Couch ... with JB

is happening in the worlds of music, cinema, sport, art, behavioural economics, neuroscience, research, fashion ...

Sands and Standard eye glory in Olympics year

The London Evening Standard's renaissance is one of the more remarkable media stories of recent years. And now the title is entering one of the more interesting chapters in its whole history, with a new editor, Sarah Sands, settling in just in time for the opening ceremony of the biggest UK sporting ...

Let's get serious

"do things together", as shown in play-along sports apps from Heineken, Budweiser and Royal Bank ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.