14 May 2012
| by Nicola Clark
Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ...
tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ...
Publishing (Random House Group)
AUTHORS' PROFILE
Stefan Olander is vice-president of digital sport ...
09 May 2012
| by Gemma Charles
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
30 Sep 2011
| by Staff
by using TV ads to prompt punters to bet on live sporting events.
Heineken is one of the first major ...
02 Jun 2011
| by Alasdair Reid
focused review section and the football pages were expanded into a 24-page Sport on Sunday pull ...
17 May 2011
| by Nicola Clark
- C C GROUP
Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ...
integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ...
one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...
11 Feb 2011
| by Susan Billinge
. ( Media Week )
Shamed sport pundits Richard Keys and Andy Gray , the football duo who left Sky ...
08 Dec 2010
| by Arif Durrani
team of Sky Sports Magazine 1995 Ad manager, Wine Spirit, Wilmington 1995 Ad manager, What Car ...
10 Nov 2010
| by Helen Edwards
packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...
11 Aug 2010
| by Alan Mitchell
-extension sports car because of its exceptional road-handling and safety.
Such insights led some marketers ...
07 Jul 2010
| by Suzanne Bidlake
Creative agency lean mean fighting machine Creative team n/s Location n/s Brief n/s
Sport ...