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Nike marketing boss attacks 'institutionally analogue' businesses

Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel ... tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ... Publishing (Random House Group) AUTHORS' PROFILE Stefan Olander is vice-president of digital sport ...

Non-sponsor brands ramp up pre-Olympics sports marketing

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

BrandMAX digest: 'B' is for business as well as for brands

by using TV ads to prompt punters to bet on live sporting events. Heineken is one of the first major ...

All about...The Mail on Sunday

focused review section and the football pages were expanded into a 24-page Sport on Sunday pull ...

Power 100: 100 to 50

- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...

Trading places: this week's people moves

. ( Media Week ) Shamed sport pundits Richard Keys and Andy Gray , the football duo who left Sky ...

Haymarket's Rupert Heseltine on his first year in office

team of Sky Sports Magazine 1995 Ad manager, Wine Spirit, Wilmington 1995 Ad manager, What Car ...

Helen Edwards on Branding: The contrast ratio

packaging by looking beyond its humdrum healthcare category, and into the handbags and sports kits of its ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

-extension sports car because of its exceptional road-handling and safety. Such insights led some marketers ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Creative agency lean mean fighting machine Creative team n/s Location n/s Brief n/s Sport ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.