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Capital One Cup 'will help brand stand for opportunity'

the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media agency Starcom with Sports Revolution. Activation has been entrusted to sports sponsorship specialist ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

alternative sports lifestyle brands....categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...

Chime pushes ahead with Bell Pottinger sale

, including Good Relations, Teamspirit, tech agency Harvard and sports PR and marketing specialist Fast Track ... are expected to show good growth . Industry observers expect Chime to continue its heavy investment in sports ... that it is pursuing a 'transition strategy' from being a PR specialist to being a 'communications and sports marketing ...

Ex-FHM editor Needham leads football betting mag launch

. Citibet has already landed advertising from the major bookmaking companies Coral, Betfair, Sporting Index ...

Facebook's Everson urges marketers to 'make a bet on us'

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Clinton Manning: Why I joined PR

they really value - such as sport and showbiz - for free then why part with 45p a day for the privilege ...

Helen Edwards: Buy My Face's lesson in brand charm

isn't especially creative or even totally original: sports fans have been painting faces for years and ...

Andrew Honnor launches financial consultancy Greenbrook Communications

and Sport, where he was a special adviser to Virginia Bottomley. ...

The Year Ahead For ... the City

for the economy. As an aside, our own professional interest has been drawn to agencies that are exposed to sports marketing specifically (such as Chime). We see sports marketing as having good, international growth drivers well beyond this year. If commercial media should benefit from big sports events in 2012 ...

Danny Rogers: PM treads fine line on economic strategy

picture of RBS boss Stephen Hester sporting full hunting gear. The headline points out he is due a huge ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.