Motoring: The car industry notches up a gear
23 May 2008
PR looks after the manufacturer's sports marketing properties, including F1 and the Ryder Cup ...
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Technology: The Week in Technology
19 Sep 2008
-month digital campaign for its Range Rover Sport vehicle. Future will promote the luxury 4X4 on its gadget ...
CAMPAIGNS: Utilities PR - Yorks Water puts Mini in Hull sewers
19 Oct 2001 | by ED SHELTON
as diverse as The Financial Times, OK! magazine, The Daily Telegraph (twice) and The Daily Sport ...
John Taylor wins npower cricket job
09 Feb 2001 | by PETER SIMPSON
Sports PR agency John Taylor International has been selected by utility company npower for its test cricket sponsorship. The London-based agency has been picked to oversee the management and all PR surrounding the three-year, 11m sponsorship deal with the English Cricket Board, which ...
John Taylor wins npower cricket job
09 Feb 2001 | by PETER SIMPSON
Sports PR agency John Taylor International has been selected by utility company npower for its test...Sports PR agency John Taylor International has been selected by utility company npower for its test cricket sponsorship. The London-based agency has been picked to oversee the management and all PR surrounding the three-year, pounds 11m sponsorship deal with the English Cricket Board, which ...
npower seeks agencies to help build up its brand
01 Dec 2000 | by JENNIFER WHITEHEAD
hired JTI last month. JTI, a sports PR and sponsorship specialist, will be in charge of npower ... the world of sports sponsorship'. According to the Gas Consumers' Council, npower received more ...
Emerald opportunities: Consumer PR is booming in the Irish Republic as practitioners utilise all their marketing skills to get ahead in a crowded communications market. But the industry still has a way to go before it can be sure of its long-term future
04 Jun 1999 | by MAJA PAWINSKA
obsessed with sports here, she says, citing the link between Budweiser and the Irish Derby, and the Bank ...
Michelman nets senior PR role at tennis association
04 Sep 1998 | by IAN DARBY
Corporation s international arts and sports sponsorship, as its vice-president for public relations....The Association of Tennis Professionals (ATP) has named Fran Michelman, former head of Mobil Oil Corporation s international arts and sports sponsorship, as its vice-president for public relations ... tour team. She brings with her a broad experience in areas of public relations, promotion and sports ...
FOCUS: CORPORATE VIDEO - Pausing for a screen break/Corporate video can be used by multinational companies to communicate with employees on a worldwide basis or take a more parochial view. Nick Purdom reports
09 May 1997 | by NICK PURDOM
. Davis gives as an example a series of videos Medialink has produced for sports company Adidas aimed ... sports stars such as Steffi Graf and basketball player Antoine Walker. People are interested ... editing and emotive music in a video for the Sports Council which aimed to get industrialists to sponsor ...
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
in the Lords in the run up to the debate over broadcasting rights to top sporting events. Politicians from all parties battle to strengthen terrestrial TV s rights to major sporting events, opposed by a heavyweight team including sports governing bodies and satellite broadcaster BSkyB which, as a member ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
