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and ongoing sponsorship of sports such as Formula 1, Marlboro remains an evocative brand and a US icon ...
it needed to appeal to sports media. Edelman also provided Microsoft with media training ... through loud and clear; from The Guardian 'Manchester gets Microsoft boost' to BBC Sport's 'Microsoft ...
. Oracle joins British Airways, mobile phone operator Eircell and the Irish Sports Council on BOHC's client ...
Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He...Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He joins from Marketing Activity, and brings United Airlines sponsorship account with him. The agency has also won the global marketing and PR for computer monitor manufacturer LG Flatron s entry ...
PC gaming PR specialist Bastion has been appointed by Sports Interactive, the software development...PC gaming PR specialist Bastion has been appointed by Sports Interactive, the software development team behind the best-selling Championship Manager games. Championship Manager is a football management simulator. The latest release, Season 99/00, was the UK s best-selling PC game over ...
Kazoo Communications has been appointed after a three-way pitch to develop the consumer and trade brand profile of software developer Activision. Kazoo senior account handler Justin Crosby will head the account. Upcoming launches include a range of Star Wars titles and US sports ...
Ardi Kolah, director of Maverick. The author of a new report entitled Maximising the Value of Sports...Ardi Kolah, director of Maverick. The author of a new report entitled Maximising the Value of Sports ... . The predicted increase in future sponsorships (1998 s pounds 350 million spend on sports sponsorship alone ... get married during the race. The story generated plenty of coverage outside the sports pages ...
million worldwide. There are 14 channels in the UK version, including news, sport and travel and one ...
and ran his own sports communications agency, Blain Organisation. Blain reports to director Yves ...
. Bill bashing has become something of an international sport among both disgruntled software firms ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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