Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
if they thought it was appropriate for brands to sponsor cultural, sporting and music events, around 40% agreed ...
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Relentless recruits Professor Green as brand ambassador
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
-up from sports to music by bringing in urban music artist Professor Green.
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
the best nights out were. It then split into four sections pubs, gigs, comedy and sports suggesting ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
alternative sports lifestyle brands....categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
Carlsberg 'fan academy' by Fold7
14 May 2012
, entertainment and other sports and encouraged to go that extra mile to "give their all for England ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
A TV ad, Fan Academy , created by Fold7, will launch on Saturday morning (12 May) during 'Soccer Am' on Sky Sports. The light-hearted campaign shows England fans physically and mentally being put through their paces at the 'Fan Academy', by a stream of famous faces such as Stuart Pearce, Brian Blessed ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
two planned bursts of activity. "Vinnie has been a great sport and has given us lots of fantastic ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
