Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
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Hill+Knowlton Strategies brings in Nick Edell for digital role
29 May 2012 | by John Owens
and industrials, financial and professional services, as well as sport and technology. Prior to Work ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
the next six months, including an official launch on 29 June. The sports simulation game will feature 45 ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012...The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... . Right to Play is also in discussions with Team GB members about appearing in the Xbox 'summer of sports ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...
Sony partners Blinkx to expand video content
16 May 2012 | by Matthew Chapman
and streaming media players and home theatre systems. Channels are split into categories including sports , news , popular and fun . The sports channel will include highlights, interviews and game updates from world sports, while popular will comprise an editorialised round-up of the most popular videos ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
8. ESPN 'it's not crazy, it's sports' by Wieden+Kennedy, New York 2,918 shares this week All ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
, or sports such as football, whose interviewees are (comparatively) right on their doorsteps. Things ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
