Relentless recruits Professor Green as brand ambassador
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
-up from sports to music by bringing in urban music artist Professor Green.
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media agency Starcom with Sports Revolution. Activation has been entrusted to sports sponsorship specialist ...
Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
The sports manufacturing giant has also put leather goods retailer Cole Haan on the block. Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football ... in the world's most popular sport and the world's biggest football market. With its close links to The Football ...
Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
if they thought it was appropriate for brands to sponsor cultural, sporting and music events, around 40% agreed ...
Chime's newly launched Good Relations Group 'will be top ten PR agency'
31 May 2012 | by Matt Cartmell
to be strongly supportive of the MBO deal, also wants Chime to focus on sports marketing. As well as being led ...
SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market. Last year, the company launched its first high-end road sports car, the MP4-12C, in 18 countries with a ...
Lord Bell speaks about Bell Pottinger MBO
31 May 2012 | by Matt Cartmell
can now be put behind us and Chime can refocus on faster growth in sports/marketing . Peel Hunt ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
and Health has accused the company of using sponsorship of music festivals, sporting events, celebrity ...
PR professionals urged to show caution over correspondence with media
31 May 2012 | by Matt Cartmell and John Owens
Last week, the Leveson Inquiry heard the full extent of the email, text and phone conversations between News Corporation lobbyist Frederic Michel and the Department for Culture, Media and Sport as he lobbied over the BSkyB deal. On Monday, The Guardian published emails from London Mayor Boris Johnson ...
Private View: Ben Walker and Dylan Jones
31 May 2012
an academy where football fans are trained by sporting celebs to be the best they can be during Euro 2012 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
