Diary: Loat offers #1,000 reward in search for the perfect PR executive
14 Mar 1997 | by Rebecca Dowman
in recruitment agency fees. However, Loat stresses economics are not the only spur. He says the singular ...
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- 1997 (2)
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Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice
25 Jul 1997
that the spur to this foray is fear. Advertising agencies see the PR industry as a threat. They are afraid ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
