Sector Insight: Cereal, energy and snack bars
18 Apr 2012 | by Jane Bainbridge
setting up Eat Natural with his friend Preet Grewal in 1997, spurred by the lack of healthy bars available ...
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50 over 50
03 May 2012
spurs as an astute businesswoman. She helped found Rainey Kelly Campbell Roalfe and was a key player ...
British Heart Foundation targets Fabrice Muamba rematch with ads
27 Mar 2012 | by John Reynolds
The charity is looking to use the high-profile case of the footballer, who remains in intensive care in the London Chest Hospital after suffering a cardiac arrest during the same fixture at Spurs on 17 March, to raise awareness of heart conditions and the work it carries out in the field. The ads ...
Think BR: Do fence me in
19 Mar 2012 | by Dean Woolley
to inspire truly creative thinking. What seems like stricture to some has been a spur to others. Just ... these happen they may hurt for a bit, but will eventually spur more innovative, creative thinking. Without ...
Revolution: Special Report - Third parties make the most of mobile
06 Mar 2012 | by Stuart Derrick
With the continuing boom in smartphone adoption and the rise in sales of tablet computers, consumers are increasingly using mobile devices to shop online. Spurred on by the current economic climate, they are also using their mobile kit to search for low prices, special offers and vouchers. Affiliate schemes ...
Special Report: Social media - battle of the brands
26 Dec 2011 | by Kim Benjamin
in the Virgin portfolio, such as @VirginAtlantic. Virgin's recent PR push for TiVo appears to have spurred a ...
Sector Insight: Fragrances
07 Dec 2011 | by Jane Bainbridge
there is little impulse-buying. Only 13% of people buy scents on the spur of the moment, according to GMI ...
America gives itself a brand refresh
07 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
-tax revenue, to spur powerful growth throughout all corners of the United States." In June this year ...
Rugby sponsorship: The calm before the scrum
28 Oct 2011 | by Alex Brownsell
, which will be staged in England and Wales, will spur many brands into rugby, especially those aiming ...
Spurs readies augmented reality app
30 Sep 2011 | by John Reynolds
The Premier league club has hailed the technology as revolutionary. The augmented reality technology, called Aurasma, has already been used by Debenhams, Tesco, and other high-street brands in their marketing activities. Aurasma is owned by Autonomy, which is a Spurs shirt sponsor. Tottenham will use ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
