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Sector Insight: Cereal, energy and snack bars

setting up Eat Natural with his friend Preet Grewal in 1997, spurred by the lack of healthy bars available ...

British Heart Foundation targets Fabrice Muamba rematch with ads

The charity is looking to use the high-profile case of the footballer, who remains in intensive care in the London Chest Hospital after suffering a cardiac arrest during the same fixture at Spurs on 17 March, to raise awareness of heart conditions and the work it carries out in the field. The ads ...

Revolution: Special Report - Third parties make the most of mobile

With the continuing boom in smartphone adoption and the rise in sales of tablet computers, consumers are increasingly using mobile devices to shop online. Spurred on by the current economic climate, they are also using their mobile kit to search for low prices, special offers and vouchers. Affiliate schemes ...

Special Report: Social media - battle of the brands

in the Virgin portfolio, such as @VirginAtlantic. Virgin's recent PR push for TiVo appears to have spurred a ...

Sector Insight: Fragrances

there is little impulse-buying. Only 13% of people buy scents on the spur of the moment, according to GMI ...

America gives itself a brand refresh

-tax revenue, to spur powerful growth throughout all corners of the United States." In June this year ...

Rugby sponsorship: The calm before the scrum

, which will be staged in England and Wales, will spur many brands into rugby, especially those aiming ...

Spurs readies augmented reality app

The Premier league club has hailed the technology as revolutionary. The augmented reality technology, called Aurasma, has already been used by Debenhams, Tesco, and other high-street brands in their marketing activities. Aurasma is owned by Autonomy, which is a Spurs shirt sponsor. Tottenham will use ...

Andrew Walmsley on Digital: Groupon's 'Y-factor' problem

When yoghurt came to the UK in the early 60s, it was plain white gloopy stuff that nobody ate. The Ski brand changed all that in 1963 with the masterstroke of adding fruit, thereby making it a little less like baby sick, and a category was invented. As its popularity grew, competition spurred ...

Holy Moly: how a £4 website became an internet phenomenon

, spurred on by reality TV shows, was at its peak. It was a captive audience, but East certainly knew how ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.