The Marketing Society Forum: Do consumers care whether Cadbury is British-owned?
20 Jan 2010
is the spur we'll need to thrive in the global marketplace of the future. MAYBE - NIGEL WHITE, GENERAL ...
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Digital Work: From brief to browser
13 May 2010
to date. Tottenham Hotspur Campaign: Spurs Kit Launch Agency: Bluhalo Background: The launch of a ... to boost word of mouth. Results: According to Spurs, the campaign delivered a 99 per cent return ...
Digital ads give lift to outdoor
19 Aug 2008
of the biggest spending brands, spurred by increasing investment promoting mobile broadband services. Digital ...
New Football Pools in £5.5m launch work
12 Aug 2008 | by Jemima Bokaie
The campaign, which breaks this week, is intended to capitalise on the rise in social gambling among 18- to 45-year-old men that has spurred the growth of sport-based fixed-odds betting and league-based competitions. The creative, based on the positioning 'Making the banter matter', features male football fans ...
Firms can use loyalty schemes to gain data and reward customers in a downturn
05 Aug 2008 | by Nicola Clark
one six-month period, Halfords experienced a 60% uplift in sales from Spurs fans when compared ...
Returning Poles boost UK exports
17 Jun 2008
Polish immigrants with a taste for British products have spurred export sales of UK brands
Returning Poles spur exports of British food brands to Poland
16 Jun 2008 | by Alex Brownsell
and later returned to their homeland have helped spur on export sales of UK brands, according to Government
Sector Insight: Childrenswear
15 Apr 2008 | by Jane Bainbridge
has since taken the Tu range in-house. Adams ownership change will no doubt spur it to try ...
Unilever to merge home, personal care and food into one division
29 Feb 2008 | by Antoinette Odoi
and PG Tips, is implementing the changes in an attempt to spur strategic growth in developing markets ...
Focus on ... Carling Cup Final
19 Feb 2008
Spurs will play Chelsea at Wembley in English football's first major cup final of the season.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
