What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. Clients may like competition as a spur to excellence, but it can confuse rather than enlighten. One ...
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Sector Insight: Fragrances
07 Dec 2011 | by Jane Bainbridge
there is little impulse-buying. Only 13% of people buy scents on the spur of the moment, according to GMI ...
Brands ditch 99p for 'round-pound pricing' to beat discounters
18 Aug 2009 | by Amy Golding
this difference in perception could spur consumers to move away from BOGOF deals toward this more 'contemporary ...
Green shoots? Marketers make their predictions on the recovery
16 Jun 2009 | by David Benady
and marketing for its core brands. Across the wider economy, recent figures have spurred forecasters ...
Nielsen Online appoints new Australia sales director
12 Sep 2008 | by Staff
that he will play a vital role in helping Nielsen Online steer and manage this period of growth, spurred ...
Firms can use loyalty schemes to gain data and reward customers in a downturn
05 Aug 2008 | by Nicola Clark
one six-month period, Halfords experienced a 60% uplift in sales from Spurs fans when compared ...
Returning Poles spur exports of British food brands to Poland
16 Jun 2008 | by Alex Brownsell
and later returned to their homeland have helped spur on export sales of UK brands, according to Government
Sector Insight: Childrenswear
15 Apr 2008 | by Jane Bainbridge
has since taken the Tu range in-house. Adams ownership change will no doubt spur it to try ...
Unilever to merge home, personal care and food into one division
29 Feb 2008 | by Antoinette Odoi
and PG Tips, is implementing the changes in an attempt to spur strategic growth in developing markets ...
Greenwash brands risk reputation
09 Oct 2007 | by Gemma Charles
LONDON - Complaints over companies' environmental claims have spurred the ASA to take action
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
