Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
schedule is not a problem - as with the athletes she works with, the spur of competition is motivation ...
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Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
Launching today (17 May), the multi-platform gamified proposition runs until the film's release on 25 May. Readers and listeners will be tasked with completing four missions. This interactive mechanic challenges people to uncover an alien on each of the partners' websites, spurring them ...
British Heart Foundation targets Fabrice Muamba rematch with ads
27 Mar 2012 | by John Reynolds
The charity is looking to use the high-profile case of the footballer, who remains in intensive care in the London Chest Hospital after suffering a cardiac arrest during the same fixture at Spurs on 17 March, to raise awareness of heart conditions and the work it carries out in the field. The ads ...
Sports kit supplier Under Armour calls in PrettyGreen
19 Mar 2012 | by Alec Mattinson
Under Armour, which has signed a deal to supply Spurs kit from next season, has tasked Pretty Green with building awareness of the brand, products and sponsorships within the UK. The agency was first brought in to run a project in 2011 to launch the Under Armour Welsh Rugby Union kit. Pretty ...
Think BR: Do fence me in
19 Mar 2012 | by Dean Woolley
to inspire truly creative thinking. What seems like stricture to some has been a spur to others. Just ... these happen they may hurt for a bit, but will eventually spur more innovative, creative thinking. Without ...
Think BR: The end of innovation? How Facebook will fare post IPO
29 Feb 2012 | by Dave Williams
downturn in talent investment. Conversely, shouldn t the injection of cash spur more startup ...
Man City teases fans with 'Spot-the-Balotelli' campaign
25 Jan 2012 | by Sarah Shearman
The football club is inviting the 47,000 fans who attended its match against Spurs on 22 January to tag themselves in a 360-degree image on the club's site and share it on Facebook and Twitter. Avatars of Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri have also been rendered ...
My Media Week: Andrew Stephens
13 Dec 2011 | by Hayley Pinkerfield
This week, Goodstuff founding partner Andrew Stephens is thrilled when his beloved Spurs move...that day, but instead to lap up the office banter around the mighty Spurs, having, albeit momentarily ... . Getting a box at Spurs is next on the list. Thursday My morning Metro read is interrupted by a ... reviewing their media right now. Time for one more beer before the weekend and the realisation that Spurs ...
Russell Davies: Web users deserve to be given a dose of aural pleasure
10 Nov 2011 | by Russell Davies
BBC Radio 5 live - the Fulham v Spurs game. Not two teams I really give a stuff about, but it's either that or a terrible play on Radio 4. I can't really cope with music radio while I'm writing - it's too distracting. What I need is the comforting murmur of voices - the rhythm and tonal quality makes ...
Metro introduces first-ever celebrity columnist as part of refresh
07 Nov 2011 | by John Reynolds
The changes have been introduced in today's (7 November) issue of the Daily Mail General Trust's-owned title. The changes mark Metro's first significant design change since 2007, though readers may be hard pressed to notice. Executives at the Metro said the changes were spurred on by an uplift ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
