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of agencies, which includes Leo Burnett, Starcom, WWWins and Heartland. ...
Starcom Mediavest has won Konica Minolta's £1 million media planning and buying business....The Publicis-owned agency won the account following a competitive pitch against the incumbent, Bygraves Bushell Valladares Sheldon. Stewart Easterbrook, the client managing director at Starcom UK, said: "This is a wonderful recognition of our strength of offering integrated, direct, digital and B2B ...
LONDON - Starcom MediaVest Group has appointed Nic Jones to the newly created role of chief digital
Starcom MediaVest Group is launching its content unit Liquid Thread in the UK, ahead of a global...The division was formed in the US last April by merging its content units, Connectivetissue, Starcom Entertainment and Pixel, to combine social media with creative content for clients. The Publicis Groupe agency has appointed Janine Smith as the creative director of its UK division. ...
In launching teen-focused Jellyfish, NatMags is the second major publisher to move into the web-based magazine sector after Dennis with Monkey.
Creating a lifestyle magazine for the elusive male, aged 30 plus, is a notoriously complex task.
A magazine dedicated to shopping; what more could a girl ask for? At first glance Happy appears to have the right mix of fashion and beauty editorial, and is easy to navigate; the tear-off sticker pages offer readers the chance to highlight 'must-have' items. The novelty may well wear off, but they...
With 20 bits of creative to pick from and only one to review, which one do I go for? The sexy Lexus creative? Nope. The one that got the highest awareness? Yes. On face value, it might not be sexy, but it works. One of the great strengths of national newspapers is that they are a call-to-action medium....
As the 'Buy it, sell it, love it' work for eBay is the brand's first TV and radio campaign, it's a credit to the company that awareness is already so high. eBay can boast not only that people are familiar with the brand, but also that it has effectively been profitable since launch - a rare accolade...
When I was asked to write an article on one of the top 20 press spenders of July (retailer heaven!), I didn't feel any real excitement. Then I spotted Toyota on the list and thought: cars, they're sexy, I'll write about them, because they're at risk of becoming boring just like all the retailers. Cars...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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