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Media Choice: Jellyfish

04 Apr 2007 | by Rob Moore, Account manager, digital, Starcom MediaVest

In launching teen-focused Jellyfish, NatMags is the second major publisher to move into the web-based magazine sector after Dennis with Monkey.

Media choice: Uncut

17 Aug 2005 | by Andrew Power, Head of press, Starcom Mediavest

Creating a lifestyle magazine for the elusive male, aged 30 plus, is a notoriously complex task.

Media choice: Happy

20 Apr 2005 | by Caroline Jones, Head of magazines, Starcom Mediavest

A magazine dedicated to shopping; what more could a girl ask for? At first glance Happy appears to have the right mix of fashion and beauty editorial, and is easy to navigate; the tear-off sticker pages offer readers the chance to highlight 'must-have' items. The novelty may well wear off, but they...

Presswatch: Currys - 'Always Lowering Prices'

06 Apr 2005 | by Ian Tournes Head of Press, Starcom Mediavest

With 20 bits of creative to pick from and only one to review, which one do I go for? The sexy Lexus creative? Nope. The one that got the highest awareness? Yes. On face value, it might not be sexy, but it works. One of the great strengths of national newspapers is that they are a call-to-action medium....

Radiowatch: eBay - 'Buy it, sell it, love it'

17 Nov 2004 | by Derek Manns Head of radio, Starcom Mediavest

As the 'Buy it, sell it, love it' work for eBay is the brand's first TV and radio campaign, it's a credit to the company that awareness is already so high. eBay can boast not only that people are familiar with the brand, but also that it has effectively been profitable since launch - a rare accolade...

Presswatch: Toyota - 'Car range'

25 Aug 2004 | by Andrew Power, Head of press, Starcom Mediavest

When I was asked to write an article on one of the top 20 press spenders of July (retailer heaven!), I didn't feel any real excitement. Then I spotted Toyota on the list and thought: cars, they're sexy, I'll write about them, because they're at risk of becoming boring just like all the retailers. Cars...

Diageo marketer departs for Starcom Mediavest

11 Aug 2004 | by Colin Grimshaw

Starcom Mediavest just weeks after announcing a review of the firm's £26m UK media planning and buying...A spokesman for Starcom Mediavest said Gallagher would become business director for an as-yet unspecified group of clients, but insisted she had not been hired to run the agency's Scottish Courage account. Gallagher, who joined Diageo from OMD in September 2002, called the review in early July. She was finalising ...

STOP PRESS: BUPA hires Starcom MediaVest

19 Feb 2004

BUPA has hired Starcom MediaVest to the media planning and buying account for its Teddies Nurseries

Posterwatch: British Heart Foundation - 'Sorry Emma'

15 Mar 2006 | by Patrick Whitnall, Group head, out of home, Starcom Mediavest

It would have been easy to select a brand such as iPod to talk about: its six-sheet campaign shows how a strong brand and TV creative can be extended and enhanced by using outdoor.

Media choice: Love it!

15 Feb 2006 | by Andrew Power, Group head of press, Starcom Mediavest

At first glance, Love it!, a new weekly title from News International, does exactly what it says on the tin - a real-life magazine for real people.

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