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LONDON - Honda has hired Starcom MediaVest Group to handle its consolidated €150 million media...Starcom, which is the incumbent on the 20 million UK Honda media account, won the business after an internal review at the car-maker aimed at consolidating its media agency line-up. Incumbents ... from Starcom's London office. Starcom has strengthened its relationship with Honda after collaborating ...
and buying brief out of Starcom MediaVest and into Mediaedge:cia....The planned change would see Starcom continue to handle planning and buying for Fiat cars, but the Alfa Romeo account would move to the WPP media agency. Sources suggest that no contract has been signed, but that the move is imminent. However, Starcom is understood to be working to prevent the switch. MEC has strong ...
The account was picked up by the network after a battle against MediaCom, Starcom MediaVest Group and MPG MediaCom was thought by many observers to be the favourite to win the account because it holds ... basis. The UK account, which was previously with Starcom MediaVest Group, is likely to move into PHD ...
LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi...,000 vehicles from more than 250 locations and the largest market share. Mediavest has also been charged ...
GM announced earlier this week that it owes Publicis Groupe $25 million and its media network Starcom MediaVest $121 million in unpaid media bills. But Publicis today said that is liable to pay the lower figure principle of sequential liability, which means that it can only be liable for payment ...
The move places Aegis Media, the incumbent on the estimated 400 million pan-European account, on alert. Aegis-owned Carat handles the bulk of European business while Starcom MediaVest Group looks after media in the United States, where GM owns the Buick, Cadillac and Chevrolet marques. Aegis has ...
, to Starcom MediaVest and MEC, with a number of media-related jokes. The following day, delegates headed ...
The company, which currently uses media agencies on a local basis, has indicated that it intends to appoint a network to handle its media business in its key markets of the US, the UK, Germany, Italy and China. Starcom MediaVest Group currently handles Porsche's 4 million UK media account, while in the US ...
The majority of the money owing, $121 million, is to Publicis Starcom MediaVest agency for unpaid media bills. Interpublic Group is owed $16 million, Publicis Groupe $25 million and McCann Erickson $4.6 million. Despite owing money to a long list of creditors and filing for bankruptcy with $172 billion ...
planning brief after the agency pitched against PHD and incumbent Starcom Mediavest. Last September ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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