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, according to research from Starcom MediaVest Group....Starcom MediaVest Group ...
With 20 bits of creative to pick from and only one to review, which one do I go for? The sexy Lexus creative? Nope. The one that got the highest awareness? Yes. On face value, it might not be sexy, but it works. One of the great strengths of national newspapers is that they are a call-to-action medium....
Starcom MediaVest Group has increased its ties with bed specialist Dreams, adding the paid search...The Publicis agency picked up the business following a competitive pitch against the incumbent Brilliant Media and paid search specialist agency Greenlight. Dreams appointed Starcom MediaVest Group to its 35m traditional media business in December last year, which coincided with the incumbent Robson ...
With so much recent press coverage of concerns over obesity levels - coupled with the daily jibes I personally receive - it's good to see McDonald's take the bold step of launching a healthier range of food.
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media...Starcom pitched against the incumbent, Newcastle-based Robson Brown, which entered administration this week, and Brilliant Media . Stewart Easterbrook, CEO of Starcom Mediavest UK said: "Dreams is a rapidly growing business with a clear goal. We look forward to supporting them develop the Dreams brand ...
LONDON – Starcom MediaVest has beaten three rivals to the £10.5m media planning and buying account...image to rival MFI and DFS. Starcom's win should soften some of the blow of losing the £40m Heinz European account last month. Starcom had held the business since 1999 and Heinz was its first UK client ...
Harveys, the furniture retailer, is set to appoint Starcom Mediavest and Minerva to its £8 million...The retailer is understood to have agreed to pay for media upfront to secure the services of Starcom Mediavest. Agencies including Carat and Manning Gottlieb OMD pitched against Starcom Mediavest for the media account, which was thrown into confusion after the insurance company Trading Indemnity refused ...
won a pitch against incumbent Starcom Mediavest and MPG.
battleground is in providing a sense of society and enjoyment, writes Stewart Easterbrook, CEO, Starcom.... Stewart Easterbrook, CEO, Starcom MediaVest Group UK ...
and Tapestry in Chicago, part of the Starcom MediaVest Group, to handle media.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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