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Brand Manager of the Week

Lucy Zorina, brand manager, Beringer & Gabbiano, Foster's Group

Brands pledge to avoid promoting unhealthy products to kids online

in primary schools, except where requested by the school for education purposes. Stephan Loerke, World ...

Advertiser body offers guidelines on marketing to children online

in China, under certain circumstances. Stephan Loerke, managing director of the WFA, said: "Many ...

Sony Ericsson recruits tennis stars for digital campaign

,000. The Creative was developed by Stephan Croix, head of global marketing partnerships for Sony Ericsson ...

Market research leagues 2011

. Subsidiary Maritz Holdings. Managing director Stephan Thun. 4% qualitative, 85% continuous/syndicated, 11 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.