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MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

The financial sites are struggling for users and content, travel sites battle for cheap seats and fashion sites battle to stem their losses.

Shandwick holds talks about possible merger

Shandwick International, the world s largest independent PR consultancy, is reported to be in talks with US-owned ad agency group True North about a possible deal.

MEDIA: What The Papers Say - Consumer fury bowls over banking sector

the changes in pricing gave Trade and Industry Secretary Stephen Byers, a man desperate for a cause ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

and Helena Bonham-Carter all proclaim themselves devoted followers of the label, demands from the press ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

companies, TV advertising is still the most efficient marketing communications tool, explains Stephen ...

MEDIA PROFILE: He’s on another Planet with you. Charlie Parsons, managing director Planet 24

Something is happening over at The Big Breakfast. After years in the post-Evans doldrums, the ratings are creeping back up again. Old viewers are tuning back in and new viewers are picking up on the show.

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

able to deliver this in a guaranteed way thanks to digital networks, says Stephen Watson, managing ... circuits is also astronomical. Stephen Watson of CTN says: I ve never viewed the Intranet ...

NEWS: STOP PRESS

to Transport Minister in London Stephen Norris, as corporate affairs manager. He reports to PR manager Lisa ...

How to get ahead in business

We all know why business needs good public relations. But how do PR consultancies become good businesses?

MEDIA: BRIEFS

,000. It is edited by GQ s Body and Soul section editor Stephen Ferns. Mag for museum buffs A new bi ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.