Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global
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Relentless recruits Professor Green as brand ambassador
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
It marks the end of the brand s 'Virtues' activity, which used four brand ambassadors - jiu-jitsu champion Roger Gracie, street dancer Zoe Green, BMXer Mark Webb and guitarist Steph Carter from the band Gallows . Relentless is working on a number of special promotional projects to be run throughout 2012 ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
by Jon Greenhalgh. Debs Carter, marketing director at WKD, said: "There is often a lot of expectation ...
Is it risky for brands to get involved in politics? The Marketing Society Forum
29 Mar 2012
. MAYBE - STEPHEN MAHER, CHIEF EXECUTIVE AND FOUNDER, MBA Any brand that dabbles in politics or social ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
appointed Stephen Smith as its chief marketing officer, replacing incumbent Rick Bendel , who will move ... Carter to lead its recently introduced data-driven digital operation Mediabrands Audience Platform (Map ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
Cadbury's takes Crème Eggs to the Olympics
09 Jan 2012 | by Sara Kimberley
on the campaign, working alongside art director Avril Furness. Miles Carter was the copywriter. Jill McCall ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
Agency producer: Liz Carter Facilities house: Marmalade Studio Sound engineer: Dave Poole Script ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
.' Stephen Maher, chief executive of integrated agency MBA, which recently met representatives of Chinese ...
Kellogg hands P&G's Jonathan Myers UK role
29 Nov 2011 | by John Reynolds
Myers, who replaces Greg Peterson, will take up the role in January. He has held several key executive jobs at P G, latterly as general manager of oral and feminine care at P G China. As regional vice-president, UK and Republic of Ireland, Myers will report to Stephen Twaddell, president of Kellogg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
