Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
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McDonald's 'no fry left behind' by DDB Chicago
12 May 2009
The French fry is the focus of this latest work for McDonald's as a horde of miniature people.... Their exclamations and relief at having been given this fry quickly turn to shocked gasps and outrage as a hand plucks the fry out of its escape hatch and returns it to the passenger in the car. The guy then says ...
JD Wetherspoon and Whitbread sign up to FSA healthy-eating initiative
05 Feb 2009 | by Gemma Charles
, dressings and frying oils for alternatives that are lower in saturated fat. Making nutritional ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
has bigger fish to fry. Having joined from Sony PlayStation as marketing director of the 30-strong ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
New Year VAT increase to trigger £2.3bn consumer squeeze
03 Dec 2010 | by Ed Owen
for some groups. Stephen Whyte, Acxiom Europe chief executive, said: "The VAT rise of 2.5% may seem ...
People's choice: most Irritating ads of 2008
13 Jan 2009 | by Nicola Clark
the 5678567856785678568th time. Paul Finch Has to be the Cadbury 'Gorilla'/'Trucks' cut-and-shut job. Awful. Stephen ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
