Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
. The answer is in people, not systems. MAYBE - Stephen Woodford, Chairman, Adam Eve/DDB Entrenched ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
relations, social media and brand collaborations to help Virgin Pure reach its targets. Kim Francis ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
as an originator of and destination for great brands. No - Stephen Bissett, head of planning, EHS 4D ...
LG readies £11m investment to revive mobile proposition
06 Mar 2012 | by Matthew Chapman
The brand plans to run a 5m campaign that will push its new L-Series and LG Optimus 4X HD smartphones and a 6m campaign in April for its TVs. Of the company s mobile performance, Stephen Gater, consumer electronics marketing director, said: We have struggled in the past couple of years so 2012 is a ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, after not featuring in the index last year. Stephen Cheliotis, chairman of Superbrands Expect Council ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
.' Stephen Maher, chief executive of integrated agency MBA, which recently met representatives of Chinese ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
respectively. While many would assume that the list would fluctuate greatly over time, Stephen Cheliotis ... in itself. Stephen Quinn, publishing director of Vogue, the highest-ranked title in the magazine sector ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
and consumers have been combined to produce a list of the 500 brands most highly rated. Stephen Cheliotis ...
School Reports 2011: Mother London
05 Sep 2011 | by Staff
of partners for the first time. Dylan Williams, its head of strategy, and Stephen Butler, a creative director ... business exciting and strong. Most importantly, Stephen and Dylan joined the London partnership while we ...
Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -
10 Aug 2011 | by Staff
in briefs' that accompanies the Page 3 picture). MAYBE - STEPHEN MAHER, CHIEF EXECUTIVE, MBA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
