Halfords drops secret shoppers for customer feedback scheme
21 Dec 2011 | by Matthew Chapman
the retailer to analyse how each individual store is performing. Steve Marson, Halfords retail operations ...
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Nick Ellsom leaves PHD for OMG's Annalect
23 Jan 2012 | by Daniel Farey-Jones
Steve Taylor, who joined from CMW in November . Perry's previous role at PHD was as head of digital ... formidable partnership with Steve Taylor and together they are perfectly placed to build upon the commercial ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
is an iPhone, so it is clear that Steve Jobs has had a phenomenal impact on the fabric of society. As a man who ...
Can the direct tribe deal with the engagement landgrab?
01 Dec 2011 | by Daniel Farey-Jones
and Steve Harrison. The well-split vote suggested there was no single flag people wanted to rally round ...
Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
call to arms." But Steve Aldridge, whose choice of the Nike Chalkbot campaign finished second ...
CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian
15 Sep 2011 | by Simon S Kershaw
Ham in comes the ruddy-faced Steve Kean. Result? Rovers are currently propping up the Premier ...
Acxiom bids to bulk up data on affluent consumers
15 Sep 2011 | by Daniel Farey-Jones
to sponsors on all the formats. Steve Burden, vice president Europe for customer information products ...
CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer
01 Sep 2011 | by Simon S Kershaw
Even with Steve Jobs' move from CEO to chairman due to continuing ill-health, no-one predicts Apple doing anything but going from strength to strength over the next few years at least. How has this all come about? Well, forgive me for stating the obvious, but sharp consumer insight, coupled ...
Channel 4 in 'multimillion' pound data and CRM investment
24 Aug 2011 | by Daniel Farey-Jones
to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
138 American copywriter 3161 139 Steve Sponder 3134 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
