The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
MOBILE MATTERS Steve Richards ( @chips11 ), MD of specialist social-media agency Yomego ...
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Uefa ramps up digital presence in Champions League final run-up
17 May 2012 | by Matthew Chapman
Munich footballers Willy Sagnol and Giovane Elber. Steve McManaman and Christian Karembeu, both ...
LG Mobile targets style-conscious consumers
03 May 2012 | by Matthew Chapman
The South Korean electronics giant is running a 4m integrated marketing campaign that features the "Lifes good when " tagline, which will showcase standout features of the brand's L-Series smartphones. Steve Gater, consumer electronics consumer marketing director, said: "There is a space in the market ...
Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:
02 May 2012
can tell the difference. YES - Steve Stretton, Founding partner, AIS London If you endorse a ...
M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
in the role. Her responsibilities being taken on by food brand director Rob Weston. Steve Sharp, executive ...
VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
Marketing caught up with Steve Sharp, the executive director of marketing at Marks & Spencer (M
YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
YouView, the delayed IPTV service, has hired Kelkoo marketing chief Steve Conway as interim head
The Marketing Society Marketer of the Year 2012
24 Apr 2012 | by Nicola Clark
overseen directly by Hodgson. STEVE LANGAN - Managing director, Hiscox UK, and group marketing director ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
, but in the past few weeks it has been firmly in the spotlight. Nissan marketing director Steve McLennan ... marketing, Nissan GB marketing director Steve McLennan also admits its UK 'footprint', including ... . BRAND VIEW Steve McLennan, marketing director, Nissan GB In 2005 we made the decision to stop ...
Brand Health Check: Friends Reunited
05 Apr 2012 | by Sarah Shearman
Friends Reunited was the original social network. Launched in July 2000 by couple Steve and Julie Pankhurst, the UK site was credited with fuelling the craze for old friends looking each other up and reconnecting. Then along came Facebook. Suddenly, Friends Reunited's basic free service and 5 all ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
