News analysis: The PC 'bad boy' shows soft side
13 May 2005
alongside those of, say, Apple. 'The fancy designs and the PR fireworks that (Apple founder) Steve Jobs ...
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iPod supplier forced into rebrand
19 Aug 2005
and reputation.' It comes despite the fact Apple CEO Steve Jobs once said he admired the whole community ...
City & Corporate: Apple's secrecy is tantalising PR
15 Apr 2005 | by Anthony Hilton, anthony.hilton@haynet.com, City commentator on London's Evening Standard
Partly because its products have always been popular with the media, and partly because it has become renowned for style, it punches above its weight - a minnow in computing terms, but it is one of the world's best-known brands. The irony is that joint founder Steve Jobs has achieved this by being ...
Opinion: Apple has underestimated online outrage
21 Jan 2005 | by Kate Nicholas, kate.nicholas@haynet.com
I doubt that Apple CEO Steve Jobs has time to pore over any of the myriad of blogs and websites
Campaign: Corporate PR - Microsoft fights negative perceptions
28 May 2004 | by Lynne Roberts
's reputation as an employer of choice. To build a profile of senior HR executives, including Steve Harvey ...
PR chief Adamson leaves HP for post at LogicaCMG
14 Mar 2003 | by Holly Williams
a core team of three, reporting to HP UK and Ireland managing director and vice-president Steve Gill ...
BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
Charles Eales. This vision comes from the very top. In June, CEO Steve Ballmer told 50,000 employees ...
INTERNATIONAL: Ballmer memo puts CSR top of Microsoft agenda
28 Jun 2002 | by ALVIN HATTAL
In an internal memo from CEO Steve Ballmer earlier ... 'll make adjustments to how we manage PR in accordance with the values Steve laid out. We'll also look ... to Microsoft in the past, said: '(This) is an effort to rebrand the company. After two years as CEO, Steve ...
ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott
26 Oct 2001 | by CHRIS SCOTT
-side, receiving regular updates from CEO Steve Ballmer. Microsoft is renowned for treating employees well - last ...
INTERNATIONAL: Oracle recruits former White House press man
08 Dec 2000 | by STEVE LILIENTHAL and DAVID MCCORMACK
California: Former White House press secretary Joe Lockhart has joined computer giant Oracle, reporting directly to controversial chairman and CEO Larry Ellison.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
