Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ...
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Florette 'bags of feelgood' by Now
27 Mar 2012
The campaign is the first by Now since it won the account last year. A 40-second spot, "the joy of salad", breaks on 4 April and features a couple who turn making a salad into a succinct sequence. It was written by John Townshend, art directed by Steve Paskin and ?directed by Simon Willows through Blinkink. ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
18 months in the role. ( Media Week ) Aegis Media's former trading director Steve Platt has ... Barthold , is leaving the agency after 12 years to pursue other interests. Arena's chief executive, Steve ...
Gatorade 'coaches' by TBWA\Chiat\Day Los Angeles
28 Feb 2012
In "Jordan", Michael Jordan s former coach Phil Jackson recalls the basketball icon s 1997 NBA play-off performance. It was written by Steve Howard and Gregg Clampffer, art directed by Brent Anderson and John Figone, and directed by Alex Gibney through Chelsea. ...
Foster's hands Partridge a second series
16 Feb 2012 | by Gemma Charles
The brewer has confirmed that Baby Cow productions have been commissioned to produce a second series of the Foster's internet series, featuring Steve Coogan s hapless broadcaster character. The new series will return exclusively this summer to www.fostersfunny.co.uk . It follows collaborations ...
Brewer AB InBev loses comms chief Mike Kelly
14 Feb 2012 | by Matt Cartmell
and corporate affairs for Western Europe Steve LeRoy. Director, global external comms Laura Vallis said ...
Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks
08 Feb 2012
- Describe yourself in three words. Understated. - What would you be if you weren't a marketer? I did a physics degree fully intending to become a teacher. It never happened. - What advice would you give someone starting their marketing career? Get experience in other areas so you understand...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Steve Hall. ( Campaign ) DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ... promoted its head of digital marketing, Steve Wing, to the new role of business director, Mobile, following ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
is an iPhone, so it is clear that Steve Jobs has had a phenomenal impact on the fabric of society. As a man who ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. Executive creative director Darren Bailes says: 'As Alexsandr turns up in Steve Smith's office, we wanted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
