Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
UK retail blogger Steve Dresser . And this priceless authentic brand advocacy has resulted in a ...
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M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
in the role. Her responsibilities being taken on by food brand director Rob Weston. Steve Sharp, executive ...
Media Bitch's Diary 5 April
05 Apr 2012 | by Media Bitch
states, "Should have gone to Specsavers", it seems that MEC chief executive Steve Hatch and managing ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
up to 15 brands to sponsor the Pageant and a festival in Battersea Park. Steve Sharp, executive ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
for their initial reaction to yesterday s topline growth for mobile. Steve Parker, managing director, MediaVest ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
18 months in the role. ( Media Week ) Aegis Media's former trading director Steve Platt has ... Barthold , is leaving the agency after 12 years to pursue other interests. Arena's chief executive, Steve ...
Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum
22 Feb 2012
blogger Steve Dresser..... 'Audition' rings lots of alarm bells. Steve Dresser's blog prominently states it is 'in no way affiliated ... such as Steve Dresser, the decision is easy. However, to try to feign brand-affinity from a high ...
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
-street brand as much as they could save it. Steve Henderson, client director at Mindshare, who heads ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Steve Hall. ( Campaign ) DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ... promoted its head of digital marketing, Steve Wing, to the new role of business director, Mobile, following ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
