The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
MOBILE MATTERS Steve Richards ( @chips11 ), MD of specialist social-media agency Yomego ...
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Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
that people - well, journalists - love to focus on the cult of personality around (previously) Steve Jobs ...
LG Mobile targets style-conscious consumers
03 May 2012 | by Matthew Chapman
The South Korean electronics giant is running a 4m integrated marketing campaign that features the "Lifes good when " tagline, which will showcase standout features of the brand's L-Series smartphones. Steve Gater, consumer electronics consumer marketing director, said: "There is a space in the market ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
offered him a job. Business editor of The Sun Steve Hawkes says: 'Stu's a rare example of someone who ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
on its incumbent ad agency, CHI Partners coincides with news that Steve Conway, the marketing chief ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
for their initial reaction to yesterday s topline growth for mobile. Steve Parker, managing director, MediaVest ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ...
Sony Mobile readies 'made of imagination' global push
19 Mar 2012 | by Matthew Chapman
The script for the global campaign is based verbatim on the thoughts of an eight-year-old boy with creative using the same stop-motion animation techniques used by Anderson in his 2009 film 'Fantastic Mr Fox'. Steve Walker, chief marketing officer at Sony Mobile, said: "Xperia smartphones are made ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
as a digital channel and stop viewing the platform purely as an extension of mobile. Steve ...
Sony plans major ad spend for Xperia launch
27 Feb 2012 | by Matthew Chapman
Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience". Bert Nordberg, Sony Mobile president and chief executive, introduced the new vision for the mobile firm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
