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NEWS: MacLaurin to champion high strength of Low ‘C’

27 Sep 1996 | by LEXIE GODDARD

s advertising campaign which breaks on October 12 and stars comedian Steve Coogan. MacLaurin, which won ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

. Steve Double, the FA s media relations manager, says: Our aim is to make things as smooth as possible ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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