Digital choice: PlayStation 3
09 May 2007 | by James Kirkham, Co-founder, Holler
TBWA's Steve Henry recently proudly said of his PlayStation ads that fail to play by the rules: 'Is
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Most creatives in this slot seem to pick an ad about which they can be positive. But looking at the list this week, I have to admit I'm struggling. Most of the better ads have already been reviewed recently, and a question needs to be answered by the people responsible for some of rest: do they think...
TBWA's Steve Henry recently proudly said of his PlayStation ads that fail to play by the rules: 'Is
Rob Jack, Steve Coogan, Henry Norman, art director Paul Shearer...Rob Jack, Steve Coogan, Henry Norman, art director Paul Shearer ...
marketing? Sir Steve Redgrave. I rowed a little at school, but can only begin to imagine how difficult his ...
The first thing that struck me when trying to decide which ad to write about was the absolute brutality of the descriptors that Xtreme Information provides with each piece: 'Abbey helps a rabbit find his way over a river'; 'Model promotes this moisturising lipstick'; 'Two men have bought so much beer...
Henri Wintermans, the world's biggest cigar brand outside the US, has redesigned its global logo...Design consultancy DJPA was handed the task of turning Henri Wintermans' lion logo into an icon ... are now prohibited in the UK. Henri Wintermans is maintaining its £2.5m annual marketing budget, but spending it entirely on trade activity. The redesign will draw attention to Henri Wintermans' aromatic ...
Frank Bailey, the remaining partner of Holder Henry Pearce & Bailey, is planning to rename...Frank Bailey, the remaining partner of Holder Henry Pearce s mortgage services and Whitbread Beer Company s Boston Beer. NatWest is paying Bailey a retainer for the mortgage services account, which will finish at the end of the year. The Whitbread account is almost at an end, but Bailey ...
LONDON - Henri Wintermans, the world's biggest cigar brand outside the US, has redesigned its...Design consultancy DJPA was handed the task of turning Henri Wintermans' lion logo into an icon ... are now prohibited in the UK. Henri Wintermans is maintaining its £2.5m annual marketing budget, but spending it entirely on trade activity. The redesign will draw attention to Henri Wintermans' aromatic ...
Video games company Konami has signed Arsenal and France football star Thierry Henry as its brand...this autumn, EA has signed up Henry's Arsenal and France team-mate Patrick Vieira, AC Milan and Ukraine ... and outdoor campaign. Henry will be part of Konami's biggest marketing campaign to date. He will feature ...
LONDON - Sporting superstars Thierry Henry, Tiger Woods and Roger Federer will be unveiled
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.